Hailing from Greater Manchester, UK, I'm a User Experience (UX) practitioner with a deep passion for crafting exceptional customer experiences (CX) and service design. My focus lies on ensuring usability, accessibility, and leveraging data and research to inform my designs. I further enhance my work by incorporating a keen interest in design psychology and human-centered design principles.A problem-solver at heart, I'm fascinated by how design psychology and strategic thinking can inform user interfaces that meet both user needs and behavior patterns, while also aligning with business goals. My greatest strengths lie in my passion and creativity - I'm always brimming with ideas and a vocal advocate for what I believe in. Comfortable engaging with stakeholders at all levels, I'm a team player who thrives in leadership roles, offering mentorship and guidance while always striving to be a valuable asset to any team. User-centric design is my absolute passion, and I'm eager to contribute my skills and enthusiasm to a company that shares this commitment.
Some of my most recent projects
design thinking / storyboarding / journey mapping / prototyping
Introducing electronic ID checks into KYC & risk assessments to create a complete AML experience
workshops / surveys / user interviews / HMW / prototyping
Helping customers become better at saving by defining user goals, needs, wants and pain points
ORCA process / noun foraging / nested object / CTA matrix
Delving into Object oriented UX (OOUX) to define mental models and create a cohesive integrated platform
IA audit
Redefining the Information Architecture of an acquisition, and its parent company, to enable seamless and sensible navigation on an integrated platform.
UX audit / customer service interviews
Creating a more valuable onboarding experience whilst increasing TtV
end to end / usability interviews / competitor benchmarking / journey mapping / sentiment mapping / lo-fi design testing
Improving the flight booking experience for an airline
A look into some other projects of different varieties. Links to a personal google document file, Opens in a new window.
Creating a new and improved booking flow based on user feedback